One Miniature Billboard kit. 28m scale, billboard is 2 1/8 by 5 1/2 inches. Kit contains (1) backer board, (3) framing rails, (1) bottom rail with laser cut text "For Advertising Call 1-800-555-5555" rail, and (1) Example billboard. Assembly required. Includes sample billboard insert seen above (printed in color, with peel-n-stick backing).